In a large bowl, stir together the flour, sugars, salt and cinnamon.
3 Cups Flour, 1 Cup Brown Sugar, 1/2 Cup White Sugar, 1 teaspoon Kosher Salt, 2 Tablespoons Cinnamon
Melt the butter and allow to cool just slightly so it's still melted but not hot.
1 Cup Unsalted Butter
Stir the butter into the dry ingredients and do not break up clumps unless they are huge. Set aside.
For the Cake
Heat the oven to 350 degrees and line 3 muffin tins with paper liners. These work best when muffins are involved, see post. See note on muffin tips for the best rise.
In a standing mixer, beat the butter and sugar until fluffy, about 1-2 minutes. Add the oil and mix again.
1/2 Cup Unsalted Butter, 2 Cups Sugar, 1/2 Cup Vegetable Oil
Crack in your eggs and add the vanilla and then give the mixer a final turn before dumping in all dry ingredients. Mix until almost incorporated and then add in the buttermilk and stir until barely combined.
2 Large Eggs, 1 1/2 teaspoons Vanilla Extract, 4 Cups Flour, 4 teaspoons Baking Powder, 1 Cup Buttermilk, 1 teaspoon Salt
Make a well in the center of the batter, add about 1 cup of the streusel and cover the streusel with batter.
Sprinkle about 1 1/2 cups more streusel on top, and using a rubber spatula, gently fold the clumps of streusel in.
Using a cookie scoop, add the batter evenly into each tulip liner and sprinkle generously with streusel.
Bake 15-20 minutes, or until a toothpick in the center comes out clean.
Allow to cool slightly then drizzle with the icing and serve warm. (see note)
Icing
In a bowl, whisk together the powdered sugar, vanilla and heavy cream until a steady ribbon of drizzle comes off the whisk. Set aside.
1 Cup Powdered Sugar, 1 teaspoon Vanilla, 3-4 Tablespoons Heavy Cream
It is best when making muffins to place a liner in every other well for the best air circulation, but it's ok if you need to get it done and fill each well.
Baking Time
Altitude really matters here so your cake could be done at 40-50 minutes while ours is usually closer to 50-60.
Make Ahead
This cake is awesome to make ahead! Even two days prior to your event is fine if you cover it well.